China's agricultural machinery export path: three major obstacles

In the wake of globalization, agribusinesses are facing unprecedented opportunities and challenges. As agricultural modernization progresses, the demand for high-quality agricultural machinery products in the international market is growing. However, when expanding into foreign markets, agritech businesses must overcome three key obstacles: first, ensure high quality and innovation in their products; Secondly, the creation of a comprehensive system of services in the target market; Third, deep understanding and adaptation of the local market environment and policies and regulations.

Products: quality and innovation are equally important

(1) Quality is the cornerstone

The quality of agricultural machinery is directly related to the efficiency of agricultural production and the income level of farmers. Therefore, before exporting, agricultural machinery enterprises must ensure the quality and performance of their products at an international level. This requires enterprises to strictly adhere to the quality management system in the production process, from raw material procurement, production and processing to finished product inspection, striving for excellence at every stage.

Selection of raw materials:High-quality raw materials are the basis for the production of high-quality agricultural machinery. Companies must select reliable and reputable suppliers to ensure productivity and consistency of raw materials.

Production processes:Advanced manufacturing processes and equipment are the key to improving product quality. Enterprises must introduce advanced domestic and foreign production technologies and equipment to improve production efficiency and product quality.

Checking finished products:Inspection of finished products is an important part of ensuring product quality. The enterprise must establish a comprehensive inspection system, carry out strict quality control on each batch of products to ensure that it meets international standards and customer requirements.

(2) Innovation as a driving force

Against the backdrop of increasing global competition, innovation has become the key to increasing the competitiveness of agtech companies. Enterprises should increase investment in research and development, promote technological innovation and product upgrading to meet the demand for high-quality and intelligent agricultural machinery products in the international market.

Technological innovation:Enterprises should pay attention to the development trends of international agricultural machinery, actively introduce and assimilate advanced technologies, promote innovation and product technology upgrading. For example, through the introduction of intelligent control systems, precision agricultural technologies, etc., the intelligence and operating efficiency of agricultural machinery can be improved.

Product modernization:On the basis of maintaining product quality, enterprises must constantly introduce new and upgrade products to meet the diversified needs of the international market. For example, the development of adaptive multifunctional agricultural machinery, taking into account the characteristics of agriculture and types of crops in different regions. 3. Customized Services: As the demand for customized products increases in the international market, agricultural machinery enterprises must also provide customized services. Agricultural engineering products are tailored to specific customer needs and operating conditions to enhance their suitability and competitiveness in the market.

Services: creation of a complete after-sales service system

(1) The importance of after-sales service

After-sales service for agricultural machinery products is one of the important factors when making purchasing decisions. A comprehensive after-sales service system can increase customer satisfaction and loyalty, and win a good reputation and market share for the business.

Increased customer satisfaction:High-quality after-sales service can timely solve the problems customers encounter in the process of use, and improve customer satisfaction and trust.

Increasing brand competitiveness:A comprehensive after-sales service system can enhance the company's brand image and competitiveness, and attract more potential customers and partners.

Promoting market expansion:By providing quality after-sales services, companies can build reputation and recommendations from their customers, thereby expanding their market share and sales channels.

(2) Establishment of a complete after-sales service system

To create a complete after-sales service system, agricultural machinery enterprises must take the following measures:

Creating a service point:Establishing a service point in the target market, providing on-site maintenance, technical support and spare parts. This guarantees customers timely assistance and support in case of problems.

Training of service personnel:Companies should regularly train and update service personnel to improve their skills and service levels. This ensures that maintenance personnel can accurately identify problems and provide effective solutions.

Creating a client file:The business must create a comprehensive customer file that records the customer's purchase information, usage, and record keeping. It helps businesses better understand customer needs and feedback and provides a basis for improving products and services. Providing remote support: providing clients with remote technical support and solutions using modern information technologies, such as remote monitoring and online diagnostics. This can reduce service response times and improve efficiency and quality of service.

Markets and Policy: Deep Understanding and Adaptation

(1) Market research and analysis

Before entering a new market, agricultural machinery businesses must conduct in-depth research and market analysis to understand the target market size, demand, competitive situation, policies and regulations. It helps businesses develop appropriate marketing strategies and product development plans that reduce market risks.

Market size and demand:Understanding the scale of agriculture, types of crops, cultivation areas and agricultural machinery needs of the target market. This helps businesses assess market potential and room for development.

Competitive situation:analysis of the competitive structure and situation of competitors in target markets, including market share, product characteristics, pricing strategies, etc. It helps businesses develop differentiated competitive strategies and improve competitiveness in the market.

Policy and regulation:Understanding the policies and regulatory requirements of the target market, including import policies, tariff policies, environmental policies, and so on. This helps the company avoid risks and losses associated with illegal activities.

(2) Policy and legislation in the field of adaptation and response

There are differences in policies and regulations across countries and regions, and agritech businesses must adapt and comply with local policies and regulations when entering new markets.

Import Policy:Understanding the import policy requirements of the target market, including import licenses, tariff rates, import restrictions, and so on. The enterprise must complete the relevant formalities and documentation in advance to ensure unhindered access of its products to the market.

Environmental Policy:With increasing global awareness of environmental protection, environmental requirements for agricultural machinery in different countries are becoming more stringent. Businesses must consider the environmental policies of their target markets and ensure that their products comply with local environmental standards and requirements.

Intellectual property protection:In the process of internationalization, agricultural technology enterprises should attach great importance to the protection of intellectual property to avoid infringing or risking infringing the intellectual property rights of others. Enterprises should establish and improve an intellectual property management system, strengthen the application and protection of intellectual property rights such as patents, trademarks and copyrights.

Fighting trade barriers:Agricultural machinery enterprises may face various trade barriers in the export process, such as tariff barriers, technical barriers, anti-dumping measures, etc. Companies must proactively address these issues and seek appropriate solutions. For example, increasing the technical content and added value of products by enhancing technological research and innovation; By strengthening our branding and marketing, we strive to increase the awareness and reputation of our products; By strengthening international cooperation and exchanges, we can contribute to the process of trade liberalization and facilitation.

Case studies: successes and lessons learned

(1) Successful cases

Take a well-known agricultural machinery enterprise for example, in the process of internationalization, enterprises pay attention to product quality and innovation, establish and improve after-sales service system, deeply understand and adapt to the policies and regulatory requirements of the target market. Through continuous technological research and innovation, the company has introduced a wide range of intelligent and efficient agricultural machinery products to meet the diverse needs of the international market. At the same time, the company has established several service points in the target market to provide high-quality after-sales service and technical support. Thanks to a deep understanding of the policies and regulatory requirements of the target market, the company was able to avoid the risks and losses associated with illegal activities. Eventually, the company achieved significant results and reputation in the international market.

(2) Summary of lessons learned

However, some agricultural machinery enterprises have experienced setbacks and setbacks in the internationalization process. These companies often overlook the importance of product quality and innovation, do not have a reliable after-sales service system, or are not sufficiently aware of the policies and regulatory requirements of the target market. For example, some companies use low-quality raw materials and production processes to reduce costs and increase competitiveness, resulting in inconsistent quality and low productivity of products; Some companies have not established service points or provided timely after-sales service and technical support, resulting in customers encountering problems that were not resolved in a timely manner during use; Some companies do not have a deep understanding of the policies and regulations in their target markets, resulting in their products not having easy access to markets or facing high tariffs and taxes. These lessons remind us that in the process of internationalization, agricultural machinery enterprises must focus on product quality and innovation, establish and improve after-sales service system, and deeply understand and adapt to the policies and regulatory requirements of the target market.

Conclusions and prospects

To summarize, agricultural machinery enterprises must overcome three obstacles in the export process: product quality and innovation, after-sales service system, market and policy environment. Only by ensuring high quality products, providing quality after-sales services, deep understanding and adaptation to the policies and regulatory requirements of the target market can companies remain invincible in the face of fierce international competition. In the future, with the continuous modernization of global agriculture and constant changes in the international trading environment, agribusinesses will face additional opportunities and challenges. Therefore, enterprises should continuously enhance technological research and innovation, improve the quality of products and services, strengthen international cooperation and exchanges, and promote trade liberalization and facilitation in order to adapt to the changes and needs of global markets. At the same time, the government and all sectors of society should provide more support and attention to agricultural machinery enterprises, and jointly promote the healthy development and internationalization process of agricultural machinery.

Original: My farm

Source; Agriculture news